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This web site kerninternational.com has the following in the site, "Mardi Gras-style beaded necklaces, once associated exclusively with seasonal pre-Lenten celebrations along the Gulf Coast, are now a bona fide national phenomenon." Our analyzers noticed that the website also stated " From football games and theme parties to corporate events and even wedding receptions, from parades and festivals to just about any locale where the Spring Break crowd gathers, the festive strands have become a celebratory fashion statement." The website's header had mardi gras beads as the most important optimized keyword. It is followed by custom mardi gras beads, new orleans, and mardi gras store which isn't as highly ranked as mardi gras beads. The next words kerninternational.com used was beads by the dozen. mardi gras throw beads was included but might not be seen by search parsers.